Fit – Does the sign meet city sign ordinance? Does the landlord approve? How is the sign mounted? Is the sign illuminated at night? Do you have power to the sign?
Form – Viewing distance and Time is a primary factor. See viewing chart. Sign letters must be distinguishable from surroundings. Choose bold typestyles and spacing for readability. Script forms are not legible over long distances. Add a border to focus the viewer’s attention. Use an accent color for important or special information. Use light colored letters on dark background (in reverse) creating contrast. Contrast is easier to read and letters appear larger. Add graphics to increase viewer appeal. Change colors, message, and graphics frequently to draw constant renewed interest.
Function – Is the sign a Directional, Informative, or Sales focused? Think through your message. Permanent signs require more forethought. Temporary can be changed out. Indoor signs require close detail. Outdoor signs require large readable fonts from a viewing distance. The sign image and message is projected 24 hours a day. Font and graphics should complement the industry and message. Is it Professional, Sophisticated, or Fun?
Leave the rest to your reliable Sign Spot staff!
Artwork Specifications
Supported Software: Adobe (Photoshop®, Illustrator®, InDesign®), CorelDRAW®
Typefaces: Please do not assume we have the fonts used in your files. If your software allows, convert fonts to curves, paths, or outlines, but still provide the fonts in your files. Fonts must be TrueType fonts for PC platform, we cannot convert Mac fonts.
Digital Image File Modes: CMYK or RGB —It is recommended that you provide the file in CMYK since mode changes can produce undesired color shifts not visable on a monitor. Please send all original artwork to insure quality reproduction of art when possible. Please provide scans at 20 to 25 megabytes or higher to insure a high quality reproduction.
If you have questions about the artwork you intend to provide that are not answered here, please feel free to contact us to work out the details. The better the file you provide, the better the end result will be, Low resolution images, or scanned artwork from business cards will not reproduce well.